After this session, you’ll be able to:

• Understand what a personal brand is, why it’s critical to your success, and how to build and/or evolve yours
• Know why LinkedIn is not your online resume, and why it’s one of the most effective platforms to build your online brand
• Identify the top 5 most viewed areas of your LinkedIn profile, plus how to optimize them for maximum impact
• Increase the searchability of your profile to drive inbound opportunities straight to your inbox

After this session, you’ll be able to:

• Drive greater engagement with your digital advertising by understanding the power of ad context
• Increase favorability/affinity toward your brand through digital advertising
• Leverage the power of contextual adjacencies for marketing success

After this session, you’ll be able to:

• Produce content that drives traffic, meaningful action, and revenue
• Understand why Google and other search engines are making content critical to online success
• Use an equation when deciding which marketing channel deserves your budget and how much to allocate

After this session, you’ll be able to:

• Create an actionable playbook for any executive you support
• Generate high value content for all occasions and platforms
• Build a credible and authoritative voice that can be brought to bear during a crisis

After this session, you’ll be able to:

• Attain cleaner data for trusted insight and decision making
• Have greater site interactions focused on real human customers
• Gain full visibility into sources of fraudulent traffic and data
• Optimize marketing spend for better business results
• Increase lifetime value of lead generation

After this session, you’ll be able to:

• Understand the role of activation and reactivation in your customer lifecycle
• Apply tactics that drive engagement and push prospects and customers toward conversion points
• Apply best practices from loads of inspiring examples of B2B and B2C campaigns

After this session, you’ll be able to:

• Understand the importance of a content hub in removing the content bottleneck in order to achieve marketing objectives
• Operationalize around a content hub for marketing and personalization efficiencies
• Scale content creation efforts for personalization using data

After this session, you’ll be able to:

• Use the language of value creation and of business
• Scale the understanding of value creation in financial literacy
• Have an evidence-based mindset and use value-based metrics

After this session, you’ll be able to:

• Apply the universal storytelling formula that powers Pixar and successful startups
• Make one simple change to your story structure that will make your stories far more moving
• Improve your delivery and become a master storyteller

After this session, you’ll be able to:

• Measure your organization’s current level of digital inclusion
• Assess your organization’s opportunities to improve digital inclusion
• Develop a digital inclusion action plan

After this session, you’ll be able to:

• Create content that’s best suited towards a particular audience
• Determine the most effective channels for sharing your content
• Achieve greater campaign results with a refined content strategy

After this session, you’ll be able to:

• Use tactics for identifying the right audience for your search
• Create targeting lists for your audience
• Effectively deploy audience targeting in your search and search-related media

After this session, you’ll be able to:

• Align Marketing and Product to develop a leading digital strategy
• Turn your customer’s experience on your website into an excellent one
• Understand why the waterfall website relaunch doesn’t work anymore
• Implement a WebOps mindset into your organization
• Approach your website like a Digital Product Manager

After this session, you’ll be able to:

• Define the key elements of your brand DNA and unique story
• Amplify your brand value proposition across multiple platforms and touch-points
• Cultivate relationships within your audience journey that are essential to brand success

After this session, you’ll be able to:

• Get your team to collaborate quickly and synergized to drive innovation
• Create a culture that supports productive innovation
• Apply proven innovation approaches that Mitch used as Co-Founder of Netflix

After this session, you’ll be able to:

• Benchmark data to help you understand whether you’re leaning too hard into organic or paid
• Use tools to recognize and fill gaps in your buyer’s journey to ensure your leveraging the right mix of content and media
• Apply quick wins to increase ROI and build a balance-focused Search Engine Marketing roadmap

After this session, you’ll be able to:

• Properly reuse your content
• Apply content distribution methods and techniques
• Determine which metrics matter most when it comes to your content
• Create content way better than your competitors

After this session, you’ll be able to:

• Find out why CRO is the way to go – real stats, stories and insights to shape your approach
• Discover simple, actionable ways every marketer can start investing in CRO
• Explore how to use fresh data to drive better results across SEO, PPC and Social

After this session, you’ll be able to:

• Identify a specific, relevant, non-generic mission and persona for your brand
• Decide where your mission overrides the data
• Combine mission and data in unique ways for memorable impact

After this session, you’ll be able to:

• Effectively use influencer content and understand its importance in your business
• Maximize your influencer dollar spend and feel confident in your investment
• Differentiate between influencer agencies and individual creators, and decide which is best for you

After this session, you’ll be able to:

• Dance around your home office as if no one is looking
• Scare your house pet with your Happy Hour energy!
• End the day in a great mood

After this session, you’ll be able to:

• Use YouTube’s social media functionality to boost the efficacy of your video content
• Curate your YouTube channel to take advantage of the subscription model
• Reach a wider audience with your video content by capturing native YouTube users

After this session, you’ll be able to:

• Avoid the common but deadly approach to pilots that can doom your Agile efforts before they start
• Build persistent Agile teams that deliver the four key benefits of Agile
• Map your journey from zero to Agile, starting with your first dedicated Agile team and scaling as far as you need to go

After this session, you’ll be able to:

• Articulate the ROI of improved customer experiences
• Build strategic plans that include customer and business outcomes
• Practice the foundations of User Experience Design

After this session, you’ll be able to:

• Competitor Research
• Keyword Research
• Site Speed Improvements
• Algorithm Penalties
• Redirects
• and more!

After this session, you’ll be able to:

• Audit your current technology stack and identify gaps and weaknesses
• Avoid common pitfalls in creating a robust technology system that works together
• Create a “technology needs guide”
• Build your own evaluation rubric
• Review current software options and find trustworthy reviews

After this session, you’ll be able to:

• Identify which social networks are most relevant to your goals and objectives
• Develop a content calendar and community management strategy
• Know how to use valuable tools that will help you save time and be efficient
• Implement storytelling strategies similar to the world’s most recognizable brands and influencers

After this session, you’ll be able to:

• Learn the elements and process necessary for a Social Content Reset
• Incentivize customers and employees to generate relevant, authentic, and useful replacement content
• Apply best practices that’ll drive full-funnel social journeys in 2021 and beyond based on today’s social trends

After this session, you’ll be able to:

• Effectively wield seven of the most powerful psychological triggers to influence your audiences
• Identify specific ways to improve your messaging to be more effective and impactful
• Quickly build trust with existing and potential customers

After this session, you’ll be able to:

• Understand how a little SEO makes a BIG difference in discoverability
• Begin to harness the benefits of keyword research to support your content marketing & eCommerce efforts
• Understand how to leverage areas like social and customer service for SEO efforts

After this session, you’ll be able to:

• Craft emails and InMails that at least 3x your response rate
• Implement subject lines, greetings, and cadences that get results
• Understand the buyer and seller paradigm shift and why social now more than ever
• Build credibility on LinkedIn to help shorten the sales cycle
• Implement tips on the phone that get you to the decision maker faster

After this session, you’ll be able to:

• Create audience personas based on real data
• Use those personas to focus keyword research on intent-related keywords
• Strengthen content for conversation, authenticity and relatability

After this session, you’ll be able to:

• Replicate strategies to start a cultural tidal wave with a limited or virtually no budget, using a case study from Adult Swim
• Use pop culture to sell your marketing ideas and get invited to the meetings that matter
• Implement methods to get the maximum buzz with minimal resources using the power of pop culture

After this session, you’ll be able to:

• List reasons why you should migrate (there are plenty)
• Take advantage of opportunities to make your new website SEO friendly
• Use best practices presented to prepare for your migration
• Find out what to expect during migration day
• Know what you need to monitor in post-migration

After this session, you’ll be able to:

• Better understand analytics reports and how they align with your content goals
• Break down your findings and pull out data that helps you deepen audience engagement and further brand loyalty
• Leverage content to ensure you are attracting your key audiences

After this session, you’ll be able to:

• Understand tactics for learning how to best write for actual people
• Take advantage of the perspective of those who don’t currently read your content
• Apply Design Thinking to content development
• Embrace the power of pushing your respective envelope

After this session, you’ll be able to:

• Understand the ideal structure of a chatbot conversation
• Map your conversation to the visitors’ intent
• Determine how the right and wrong “AI” can dramatically improve your engagement

After this session, you’ll be able to:

• Adapt your CX strategies to meet today’s consumer expectations
• Understand the trends and key technology investments shaping the customer experience marketplace for 2021 and beyond
• Overcome the roadblocks your customers are facing in a crowded digital space

After this session, you’ll be able to:

• Apply conversational tactics to leverage the popular trend of “Brand Twitter”
• Learn best practices of how the best brands pull off this great feat of human connection online
• Craft content that is worth sharing by using a few simple principles

After this session, you’ll be able to:

• Differentiate the distinct functions of AI teams and creatives, and how they can work together toward the same goals
• Understand why better, more accurate AI and machine learning tools should be a priority for creative teams, and how they can impact customers and the public at large
• Learn how creatives can arm data scientists with the cultural context they need to develop more accurate AI and machine learning tools
• Implement initial tactical changes to better weave together the data science and creative teams at your company

After this session, you’ll be able to:

• Think differently about your digital partnerships to be more inclusive of SEO and editorial
• Maximize your spend to have curated, custom content work for you
• Effectively engage Influencers and content to seamlessly weave them into your digital campaigns

After this session, you’ll be able to:

• Identify opportunities to add humor into your social cadence
• Effectively use memes in your marketing
• Make promotions feel and look less like ads