Digital Summit Masterclasses

Full-day, interactive workshops devoted to in-depth learning
November 17, 2020 | 9:00AM – 6:00PM (EST)

(Included with All Access Pass, upgrade required for Base Pass)

Digital Summit Masterclasses are the perfect expansion of the core Digital Summit conference experience. Each virtual classroom will be a highly interactive, deep-dive taught by the brightest minds in marketing and technology — on the complex topics and strategies that matter most to your company’s bottom line.

We’ve added these virtual Masterclasses to the online At Home events this year for only $130 more (as part of our All Access Pass).

We have three amazing courses available for Digital Summit At Home:

Advanced Digital Analytics Strategies and Tactics
Chris Sietsema

Chris Sietsema, Teach to Fish Digital

At the end of this masterclass, you’ll be able to:

  • Create new Google Analytics (GA) Accounts, Properties and Views and/or audit an existing account.
  • Configure conversion goals, filters, account integrations, advanced segments and cross-domain tracking within GA.
  • Prepare an accurate, reliable and repeatable process for campaign tracking code creation and stewardship.
  • Demonstrate a working knowledge of Google Tag Manager.
  • Develop meaningful and actionable reports for a variety of audiences from senior leadership to content marketers and media tacticians.
  • Use Google Data Studio to automate your reporting process.
  • Compare and contrast different attribution models.
  • Utilize analytics documentation and other tools to improve measurement efficiency and advance your analytics program.
Advanced Email Marketing: Tactics to Build Robust Email Programs
Michael Barber

Michael Barber, barber&hewit

At the end of this masterclass, you’ll be able to:

  • Explain why email still matters
  • Understand the difference between simple and robust email programs
  • Develop a roadmap for managing inactive subscribers
  • Leverage advanced design tactics for your templates
  • Make your emails more accessible
  • Better understand how the ISPs (internet service providers) score your campaigns
  • Move from “batch and blast” to segmented and personalized campaigns
  • Develop a robust email metrics dashboard
  • And, see what the future of email might look like
The Domino Effect and the Billion-Dollar Differentiator: Create & Activate Your Owned Audience
Samantha Kermode

Samantha Kermode, Investis Digital

At the end of this masterclass, you’ll be able to:

  • Benchmark your company’s efforts against the competition and your skill set against your peers to find the topics and tactics you need to use in 2020
  • Learn how a written strategy helps you ideate and create user-focused content for each stage in the customer journey
  • Learn how to activate your content and channels with the customer journey
  • Determine what’s working, what’s not, and how to test with measurement and CRO
  • Manage your owned audience and prove the value it creates for your organization
  • Prove your ROI and how to communicate that with the C-Suite
  • Get access to the interactive workbook, tools and materials to guide you through your ongoing efforts when you get back to the office
The ROI from a DS Masterclass is unbelievable

We’re already pretty excited about the impact that two core days of Digital Summit is going to have on your business and professional toolkit.

But add the Masterclass day? Wowee…you’ll be able to unleash exponentially more potential impact in your marketing campaigns, strategy, and customer relationships.

We are confident the number of tangible, actionable things you’ll take away will more than justify the time and money you spend to join us on Masterclass day.

What’s Included?

For $130, the Masterclass Includes:

4+ hours of deep-dive content, tips, insights and strategies
Workbook from both Masterclasses
Exclusive Digital Summit Masterclass certification
Q&A with the instructor
Still Need Help Convincing The Boss?
How are these Masterclasses different from the rest of the event? How are they different from the AM Workshops?

Hands down, DS Masterclasses go the most in-depth our into topic offerings — ideal for subjects like analytics, content marketing, social media, and CRO that have a lot of complexity and moving pieces to them. Our masterclasses offer a more intimate teacher-student environment to create a highly-specialized learning experience.

Do I need a separate ticket to attend the Masterclasses?

The All Access Pass includes access to the Masterclasses.

How advanced is the Masterclass content?

DS Masterclass instructors will typically include a little context-setting content in their lessons but, as a whole, our Masterclasses are designed to be more advanced and highly tactical — ideal for seasoned marketing practitioners from most any company size or industry.

Will there be Q&A with the instructor?

Yes! Our instructors love the interaction with you and facilitating that between you and your fellow attendees. They build multiple interactive exercises and Q&A opportunities throughout the day.