Activating Action: Strategies & Tactics for Email Lifecycle Campaigns

Email marketing continues to reign supreme when it comes to ROI, but few brands have a strategy that encompasses the entire customer lifecycle.

In this session, you’ll learn the essentials of an email lifecycle program, plus great tips for achieving engagement at every step in the customer journey. This is a primer for both B2B and B2C marketers who have some familiarity with email marketing basics, but are looking to build a foundation in email strategy.

After this session, you’ll be able to:

  • Understand the role of activation and reactivation in your customer lifecycle
  • Apply tactics that drive engagement and push prospects and customers toward conversion points
  • Apply best practices from loads of inspiring examples of B2B and B2C campaigns