An Introduction to Effective Storytelling

Best-selling author and startup guru Chris Yeh will explain the basics of effective storytelling for marketers and entrepreneurs. You’ll learn the universal story formula, the one key organizational technique to make your stories emotionally compelling, and the process for becoming a great storyteller.

After this session, you’ll be able to:

  • Apply the universal storytelling formula that powers Pixar and successful startups
  • Make one simple change to your story structure that will make your stories far more moving
  • Improve your delivery and become a master storyteller