An Introduction to SEO and Keyword Research for Marketing

Today’s marketers are expected to understand everything, from Amazon eCommerce and search engine optimization (SEO), to PPC advertising and social media. Proper keyword research is at the center of preparing to be “found” online, but SEO is not just something technical that IT deals with. As marketers, we need to be thoughtful and purposeful with the content we create. So where do we start? We begin by understanding the basics about search and the use of keyword research to improve our social and content marketing efforts.

After this session, you’ll be able to:

  • Understand how a little SEO makes a BIG difference in discoverability
  • Begin to harness the benefits of keyword research to support your content marketing & eCommerce efforts
  • Understand how to leverage areas like social and customer service for SEO efforts