Develop a Content Strategy that Fuels Your Demand Gen Engine

Content is the fuel to any demand generation engine – without some form of content, demand generation campaigns are nearly impossible to create and execute. And without a strategy to deploy your content to the correct audiences, your content can fall flat. Join Hayley Ferrante as she shares strategies for determining the best content for different segments of your audience; how to use a variety of channels when building out your strategy; and tips on repurposing content to ensure you get the most life out of every piece of content developed.

After this session, you’ll be able to:

  • Create content that’s best suited towards a particular audience
  • Determine the most effective channels for sharing your content
  • Achieve greater campaign results with a refined content strategy