How To Achieve SEM Success Through Audience Targeting

In a world of search that is putting less emphasis on keyword and more emphasis on audience and targeting, some advertisers are falling behind. In this session, we’ll explore the value of audience segmentation in your search marketing strategy, and provide tactics for effectively using audience targeting in your SEM.

After this session, you’ll be able to:

  • Use tactics for identifying the right audience for your search
  • Create targeting lists for your audience
  • Effectively deploy audience targeting in your search and search-related media