How To Authentically Engage with Your Audience Using Humor

Humor can be a powerful way to engage with your audience, but there’s nothing worse than a brand trying too hard with a meme or coming to the conversation late and “ad-ifying” it. In this session, we’ll review tactics for authentically and organically engaging with content that is relevant to your audience and discuss how to avoid watering down creative ideas.

After this session, you’ll be able to:

  • Identify opportunities to add humor into your social cadence
  • Effectively use memes in your marketing
  • Make promotions feel and look less like ads