Marketing to the CFO: The Way Back to Value for Marketers
Everyone knows that a marketer’s most important audience is the customer. But too often today, another critical audience is overlooked: your CFO. Just like the customer is always right, Finance always gets the final say – over your budget, your KPIs, and your success. The influence of finance departments in your business is only expanding during this economic downturn, and marketers need to learn how to better align with them to weather this time of uncertainty and create maximum value.
Learn how to positively shift your relationship with finance using shared language and trusted relationships within the business.
After this session, you’ll be able to:
- Use the language of value creation and of business
- Scale the understanding of value creation in financial literacy
- Have an evidence-based mindset and use value-based metrics