Social Media 101: What Marketers Need to Know

In this new normal of teleconferencing and social distancing, knowing how to use social media to create an online presence by reaching potential leads, cultivating online relationships, developing a recognizable brand, and growing your business is critical. This session will help you optimize your strategy for creating content that converts, building a brand people want to follow, leading a digital army of advocates, and measuring the ROI of your marketing efforts while removing the complexity that exists in a noisy digital world.This session is for beginners to mid-level digital marketers who have limited experience using social media in their business and want to understand how to reach their goals efficiently.

After this session, you’ll be able to:

  • Identify which social networks are most relevant to your goals and objectives
  • Develop a content calendar and community management strategy
  • Know how to use valuable tools that will help you save time and be efficient
  • Implement storytelling strategies similar to the world’s most recognizable brands and influencers