Tactics for Leveraging Influencer Marketing: The Impact of COVID-19 and What Lies Ahead

Influencer marketing isn’t dead. After an array of edgy thought pieces over the past two years, the pandemic led to a resurgence as influencers had more time, less competition, and an open door for advertising. But where will the multi-million dollar industry go in the future? This session will give you a roadmap for what’s ahead and tips for how you can leverage influencer content to have a big impact on your marketing ROI.

After this session, you’ll be able to:

  • Effectively use influencer content and understand its importance in your business
  • Maximize your influencer dollar spend and feel confident in your investment
  • Differentiate between influencer agencies and individual creators, and decide which is best for you