The Fakery in Your Funnel: Optimize Marketing Spend and ROI by Minimizing Fraudulent Digital Engagement
Prepare to be enlightened — fraudsters are using sophisticated bots to siphon marketing investments from every brand across the globe, and the problem is bigger than you think. During this talk, you will learn how to identify and put a stop to the fake visits, impressions, clicks and leads that are wasting marketing dollars and undermining abilities to connect with real consumers.
After this session, you’ll be able to:
- Attain cleaner data for trusted insight and decision making
- Have greater site interactions focused on real human customers
- Gain full visibility into sources of fraudulent traffic and data
- Optimize marketing spend for better business results
- Increase lifetime value of lead generation