Who Are You Talking To? Defining Audience Personas to Boost SEO Performance
Developing audience personas can boost your SEO through targeted keyword research and content writing. Once you, the content creator, know who you are talking to, it enables your next steps, your marketing, your research and content creation to take on personality and create conversation. This session will delve into practical tactics for integrating personas with your SEO strategy and growing your audience. If you’re ready to focus your keyword research and take it to the next level, and/or are a content creator or SEO professional who wants to generate digital conversations and not just landing pages, you should attend this talk!
After this session, you’ll be able to:
- Create audience personas based on real data
- Use those personas to focus keyword research on intent-related keywords
- Strengthen content for conversation, authenticity and relatability