Who’s Looking at You: Effective Social Media Reporting to Better Understand Your Audience

In this session, you will learn how to use your website and social media reporting to analyze your engaged audiences and evaluate the next steps for your content marketing strategy.

After this session, you’ll be able to:

  • Better understand analytics reports and how they align with your content goals
  • Break down your findings and pull out data that helps you deepen audience engagement and further brand loyalty
  • Leverage content to ensure you are attracting your key audiences