Writing for the Reader: Secrets of People-Driven Content

It’s not news to you that it’s difficult to capture digital attention. People have a hard time focusing. People don’t like to read. People aren’t interested unless you have something interesting to say. To get people to read what we want them to, we have to write differently. This session will dive into how to do just that: write like people are going to read your writing.

After this session, you’ll be able to:

  • Understand tactics for learning how to best write for actual people
  • Take advantage of the perspective of those who don’t currently read your content
  • Apply Design Thinking to content development
  • Embrace the power of pushing your respective envelope